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Sure. And you can cut your own fringe. Doesn't mean you should.
Here's what happens when most people try DIY AI imagery: three hours of prompting, seventeen versions that look like a wax figure at Madame Tussauds, and one that's almost okay if you squint and don't look at the hands.
I'm a brand strategist with 15+ years of brand and marketing experience from running a top-performing franchise to crafting conversion-focused brands for 7-figure online launches.
AI is my paintbrush. But the creative direction, the brand strategy, the obsessive attention to making sure every image looks authentically like you? That's the bit you can't prompt your way into.
Anyone can access AI tools. Just like anyone can buy a DSLR. That doesn't make them a brand photographer — and it doesn't make them a brand strategist either.